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Defining Channel Strategy
A fluid channel strategy starts with understanding your value, knowing your resources and defining your needs. Channel building is captial intensive and calls for very careful planning.

Drawing on industry knowledge and standard market validation techniques, ChannelStrength defines the channel mix required to meet marketing goals and achieve revenue gains.

Activities may include:
 Assessing strengths, needs and metrics
 Benchmarking of competitor channel programs
 Profiling of partner and alliance characteristics
 Building partner related positioning and messaging guidelines
 Formulating channel program structure
 Modeling pricing, margin and compensation scenarios
 Identifying key sales and influence channel prospects

To learn more, please Contact us.