||Defining Channel Strategy
A fluid channel strategy starts with understanding your value, knowing your resources and defining your needs. Channel building is captial intensive and calls for very careful planning.
Drawing on industry knowledge and standard market validation techniques, ChannelStrength defines the channel mix required to meet marketing goals and achieve revenue gains.
Activities may include:
Assessing strengths, needs and metrics
Benchmarking of competitor channel programs
Profiling of partner and alliance characteristics
Building partner related positioning and messaging guidelines
Formulating channel program structure
Modeling pricing, margin and compensation scenarios
Identifying key sales and influence channel prospects
To learn more, please Contact us.